Axalta Faster. Tougher. Brighter. 200 Comes To International Raceway

 Most Axalta Coating Systems (NYSE:  AXTA) customers know that Axalta is engineered for speed.  This makes the sponsorship of the Axalta Faster. Tougher. Brighter. 200 during Phoenix International Raceway’s NASCAR XFINITY Series race on Saturday, March 14 at 4:00 p.m. EDT a brilliant match.

Axalta and its Cromax® paint brand are sponsoring this two-year entitlement.  Our customers who include automotive refinish body shops and the commercial transportation industry enjoy Cromax paint, which will be branded on the No. 7 racecar driven by JR Motorsports driver, Regan Smith.

As a leading global manufacturer of liquid and powder coatings, Axalta has partnered with JR Motorsports since 2008, supplying paint for its XFINITY Series teams and Camping World Truck Series.

“We are thrilled to sponsor the NASCAR XFINITY Series race this weekend,” said Nigel Budden, Axalta Vice President and head of its North America business.  “In addition, our sponsorship of the No. 7 JR Motorsports team provides an additional thrill for Axalta Racing fans and our customers.”

"I'm really looking forward to running the Axalta Cromax Chevy in the Axalta Faster. Tougher. Brighter. 200 on Saturday,” said Smith.  “Axalta has been a great partner of JR Motorsports and I'm honored to represent them this weekend in Phoenix."

Axalta (NYSE:  AXTA) is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 145 years of experience in the coatings industry, the 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axaltacoatingsystems.com and follow us @axalta on Twitter.

Read more at: http://www.axaltacs.com/us/en_US/newsroom/news-releases/2015-03-12.html

 

Axalta Invites Auto Body Painters to "Paint Outside the Can"

Axalta Coating Systems has announced its 2015 Paint Outside the Can contest. The contest is an invitation to unleash creativity using any Axalta-branded coating system to paint and decorate an unused, standard one-gallon paint can. Auto body paint repair requires many skills – problem solving, troubleshooting, critical thinking and time management, to name a few. Axalta organized the contest to give its auto body customers an opportunity to use these skills in a fun, creative way and support their inner artists.


Submissions will be recognized and displayed via certain social media channels throughout the contest. At the end of the contest, which closes September 15, 2015, six “Celebrity Picks” will be made by industry celebrities who will vote for their favorites based on creativity, execution and degree of difficulty. In addition, six “Fan Favorites” will be chosen by fans based on the number of photo “likes” that these favorites received on Axalta’s Instagram page. Finally, one “Best-in-Show” grand prize winner will be selected from the six “Celebrity Picks”. The winning submissions will have opportunities to travel on tour to custom car shows throughout the United States in 2016. Select submissions may also be displayed by Axalta at the 2015 Specialty Equipment Market Association’s (SEMA) Show, as well as other events.

Axalta’s celebrity judges are:

  • Sam Bass, the first officially licensed artist of NASCAR
  • JoAnn Bortles, an award-winning custom painter, airbrush artist, car builder, journalist and book author with more than 30 years of experience in the automotive industry
  • Ron Coan, one of the leading painters in the automotive industry known for show- stopping creations with Mobsteel at SEMA to groundbreaking OEM concept cars
  • Danny "Danny D" Galvez, a well-known custom automotive painter and pinstriper
  • Paul Quinn, a respected airbrush and pinstriping artist and instructor in the custom paint industry
  • Danny Taylor, formerly of Taylor's House of Color and a pinstripe master with a 39-year history in custom artistic automotive design

The six winners of the “Celebrity Picks” and the six “Fan Favorites” will each receive a $250 gift card, a complimentary pass to the 2015 SEMA Show; an opportunity to be interviewed on Rev’n News on Rev’N, a new broadcast television network dedicated to all things revving, at the 2015 SEMA Show; a complimentary pass to Axalta’s VIP suite including lunches at the 2015 SEMA Show and prominent display of their submissions at the 2015 SEMA Show, subject to the official rules of the contest. The “Best-in-Show” grand prize winner will receive a $500 gift card; hotel accommodations for two in Las Vegas, Nevada on November 3, 2015 through November 7, 2015; two complimentary passes to the 2015 SEMA Show; an opportunity to be interviewed on Rev’n News at the 2015 SEMA Show; two complimentary passes to Axalta’s VIP suite including lunches at the 2015 SEMA Show and prominent display of his/her submissions at the 2105 SEMA Show, subject to the official rules of the contest. Select entries may also be displayed at the 2015 SEMA Show, as well as other events.

- See more at: http://www.coatingsworld.com/contents/view_breaking-news/2015-03-20/axalta-invites-auto-body-painters-to-paint-outside-the-can/#sthash.BGxUUumr.dpuf

Emergence of Durable Self-Cleaning Paint

 Researchers have just developed a new paint, made of coated titanium dioxide nanoparticles combined with adhesives, that is self-cleaning but also resilient to daily wear and tear with possible applications to a wide variety of materials including steel, glass, paper and even cloth.  Developers say that this new paint “keeps its ability to self-clean even after being exposed to oil, scratched with a knife, and scuffed with sandpaper”. The project brought together researchers from University College London, Imperial College London, and Dalian University of Technology (China) who detailed the results in the journal, Science.

The key to self-cleaning materials are their waterproof abilities so that water droplets bounce across the surface removing dirt and bacteria as it rolls along. Researchers hope that this new discovery will promote the adoption of self-cleaning surfaces in a wide variety of contexts such as antimicrobial coatings for use in hospitals.

Read more at: http://www.durabilityanddesign.com/news/?fuseaction=view&id=12830

 

What Color Is That? How Axalta Can Recognize Colors Accurately

The debate about the color of a dress has been raging on social media for a number of days: blue and black, or white and gold? Visually matching colors can be tricky, even under the best circumstances. Refinishers who repaint cars being repaired in body shops are under pressure to choose a paint color formula that looks closest to the color of the vehicle they are repairing. Typically, they rely on what they see, and how they see it. But thanks to the advanced digital spectrophotometers sold by the three global refinish brands of Axalta Coating Systems (NYSE: AXTA) – Cromax®, Spies Hecker® and Standox® – refinish technicians can have accurate color readings to help ensure an invisible repair.

“The recent conversation on social media about the color of a dress has underscored two very pertinent points not only for the UK market but also for the refinish industry globally,” explained Anthony Cashel, Marketing Manager for Axalta in the UK and Ireland. “First, it’s revealed just how hard visually identifying colors can be, and second, that people perceive colors very differently. Of course, refinishers don't have to worry about accidentally repairing a white car with blue paint. However, when it comes to distinguishing between extraordinarily subtle, but ultimately hugely different, hues, tones and effects, those two principles still apply. Axalta’s highly-advanced digital spectrophotometers do away with the need to match painted color chips visually; they measure the true color of the paint.”

Axalta’s cutting-edge spectrophotometers are available to body shop customers as part of the company’s extensive color tool choices. The devices are branded as ChromaVisionTM and ChromaVision Pro from Cromax, GeniusTM II and Genius iQ from Standox, and ColorDialogTM spectro and ColorDialog Delta-Scan from Spies Hecker. The devices are also sold in the US, Latin America and Asia Pacific under the names Acquire RXTM and Acquire Plus EFXTM.

The spectrophotometer is placed on the vehicle near the damaged area, where the device measures color and effect characteristics at multiple angles. If the color to be matched is different from the standard formula, the color matching software uses proprietary technology to automatically adjust the formula to provide refinishers the closest possible match. The handheld compact device’s internal light source also means color matching can take place in the body shop without the need for natural light.

“Axalta invented multi angle color measurement of vehicle coatings and, in recent years, we have had further technology breakthroughs that have taken the capability to a whole new level,” explained Dan Benton, Axalta’s Refinish Color Marketing Director in North America. “We have seen a significant increase in the use of spectrophotometers in the North American market since we introduced the latest Acquire Plus EFX™ technology. Our customers recognize how the use of spectrophotometers improves their color match performance, productivity, and ultimately their profitability.”

“These digital tools have become a valuable part of modern refinish work,” further explained Cachel. “They can speed up the repair process and thus help body shops be smart and efficient in their work. The technology behind our spectrophotometers virtually eliminates costly rework due to poor color matches. Refinishers can rest easy knowing the repainted surface will be the exact color of the vehicle. But I can’t guarantee it would work on a dress.”

For more information on Axalta’s spectrophotometers available through the company’s three global refinish brands, visit Axalta worldwide at www.axaltacoatingsystems.com.

ABOUT AXALTA COATING SYSTEMS

Axalta is a leading global company focused solely on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light OEM vehicles, commercial vehicles and refinish applications to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 145 years of experience in the coatings industry, the 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology.

For more information visit axaltacoatingsystems.com and follow us @axalta on Twitter.

Contacts

DA Public Relations Ltd

Chantal Bachelier-Moore, +44 845 095 2800

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Axalta Files Form S-1 Registration Statement for Proposed IPO

 

PHILADELPHIA-Axalta Coating Systems Ltd. (“Axalta”) has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission for a proposed initial public offering of its common shares. Axalta is a leading global manufacturer, marketer and distributor of high performance coatings systems. The securities to be offered in the proposed initial public offering may include shares to be issued and sold by Axalta as well as shares to be sold by certain current shareholders of Axalta.

Axalta intends to use any net proceeds to it from the offering, plus cash on hand, for the repayment of indebtedness and to pay related fees and expenses.

Citigroup, Goldman, Sachs & Co., Deutsche Bank Securities and J.P. Morgan are lead book-running managers for the proposed initial public offering. Additional book-running managers are BofA Merrill Lynch, Barclays, Credit Suisse and Morgan Stanley.

When available, copies of the preliminary prospectus relating to the proposed initial public offering may be obtained from Citigroup, c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, NY 11717 or telephone: (800) 831-9146; Goldman, Sachs & Co., Attn: Prospectus Department, 200 West Street, New York, NY 10282, telephone: (866) 471-2526 or email: This email address is being protected from spambots. You need JavaScript enabled to view it. ; Deutsche Bank Securities Inc., Attn: Prospectus Group, 60 Wall Street, New York, New York 10005, telephone: 800-503-4611 or email: This email address is being protected from spambots. You need JavaScript enabled to view it. ; and J.P. Morgan, c/o Broadridge Financial Solutions, 1155 Long Island Ave., Edgewood, NY 11717 or telephone: (866) 803-9204.

A registration statement relating to these securities has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

AXALTA COATING SYSTEMS: BUILT FOR PERFORMANCE

Axalta is a leading global company focused exclusively on coatings and providing customers with innovative, colorful, beautiful and sustainable solutions. From light vehicle OEMs, automotive refinish and commercial vehicles to electric motors, buildings and pipelines, our coatings are designed to prevent corrosion, increase productivity and enable the materials we coat to last longer. With more than 145 years of experience in the coatings industry, the 12,000 people of Axalta continue to find ways to serve our more than 120,000 customers in 130 countries better every day with the finest coatings, application systems and technology. For more information visit axaltacoatingsystems.com.

Contacts

Axalta Coating Systems Ltd.
Danielle Ruess-Saltz, +1 215-255-4371
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axaltacoatingsystems.com